Promoting your Small Business with Strategies that Work In-Person and Online
Launching a small business is a thrilling endeavor, but it’s not without its challenges. One of the key hurdles is getting your brand noticed in a sea of digital noise. While an online presence is crucial, the combination of in-person and online promotion can be a winning formula. Let’s take a look at what strategies work for Promoting your Small Business In-person and Online.
Promoting your Small Business In-person and Online
1. Craft a Compelling Online Presence
Before we dive into In-person strategies, let’s look at your online profile and what helps to make it stand out. First off you have to start with a strong online presence, which you can of course refine and keep up-to-date as you go along.
Some key points here:
– Invest time in creating a user-friendly website. Have it checked and ask for feedback from different people, professionals and your friends or colleagues.
– Have in place Social Media Profiles where you engage with others. Remember to engage with people you follow and people that follow you (and their content).
– Share great content that gives people snippets of your knowledge and skills.
– Have a brand identity in place that is yours, i.e. authentic, based on your values and your style.
– Choose visuals, fonts, colors, photography that are aligned and reflect your brand.
– Brand is about sentiment, a feeling – think about what feeling do you want your clients, people that read your posts to have? Is your brand adventurous, safe, stylish, minimalist, inspiring? Answering these questions will give you a direction as to what type of brand you want to build and how you want your clients and people to perceive it.
– Being consistent with your efforts is important but be realistic as at the start you won’t be able to be on all platforms at once.
Start with one, engage in there and once you’re ready for a second start a second.
There is no magic bullet: building a business up takes time but having great foundations in place will mean you are working towards a great and clear goal and the benefits will come.
2. Make use of Social Media
Social media is a powerful tool for small businesses. It is where you have the opportunity to show more of your personality, behind the scenes, a day in the life of you as a business owner, things you like and you stand for etc.
- Choose platforms that align with your target audience and industry.
- Share relevant content and engage with people you follow and people that follow you.
- Don’t shy away from showcasing the human side of your business.
Authenticity goes a long way in building a loyal online community and as part of the strategies for Promoting your Small Business In-person and Online.
3. Attend Local Events and Networking Events
Online connections are quick and easy, however as human beings we love connection and in person talks and discussion.
In-person networking remains a valuable way to invest your time and energy to build connections.
- Attend local events, trade shows, and community gatherings related to your industry.
- This provides a face-to-face opportunity to meet new people, exchange ideas, and introduce your business to a broader audience.
I have listed a few of the networking opportunities available in South West London in this blog post, why dont’t you check them out – The Benefits of Networking.
4. Collaborate with Other Businesses
Collaborations are great; they are win-win for everyone involved. Follow up with the people you have met while networking and propose to them to collaborate,
Forging partnerships with other small businesses, in your locality and online is a great way to share your knowledge and tips, build relations, learn something new and be visible to a different audience than yours.
Maybe run a workshop together, invite them to write a blog post for you, do a joint live on a social media platform of your choice.
By tapping into each other’s audiences, you create a win-win situation for everyone involved.
5. Leverage Business Cards and Printed Materials
I know this may sound old fashioned but people still print and have printed materials to showcase their services, achievements, share knowledge and experience.
Even in the digital age, a well-designed business card can leave a lasting impression.
Include essential information about your business and a call-to-action. Distribute these cards at in-person events or even leave them at local businesses that offer community bulletin boards.
6. Engage with Local Media
Making use of media opportunities is a great way to promote your business through other channels than the ones you can control. This is important as it also gives more credibility and authority to your business.
Reach out to local newspapers in print or digital media, radio stations, and community websites.
Offer to share your business story or expertise in your industry. Local media coverage can provide a significant boost in credibility and visibility within your community.
In South West London there are many local media agencies, local radio stations and the local news and local newspapers. They are always looking for stories and your could as well be next. Here are some names: Tooting Newsie, NappyValleyNet, Clapham Mums, Lady Wimbledon, the Wandsworth Guardian.
7. Host Workshops or Seminars
Hosting workshops and seminars where you share your knowledge, tips and experience is a great way to elevate your authority. Not only will you be seen as the expert in your field but other opportunities will become possible from being in front of people.
Hosting workshops or seminars can be done in person or online.
Share valuable insights, answer questions, and position your business as a go-to resource. And don’t forget to promote these events across your online platforms so that people that are in your audience already can access them as well as have new people join.
8. Encourage Customer Reviews and Testimonials
When you first start out you might have a few clients. By delivering a great service to them you will be sure to impress them and make their experience a positive one.
You can ask them to leave you reviews or testimonials by making it clear that you would love other people to know about you, your services, and how you can help them as well. I am sure your clients will be delighted to help you.
Next step, make sure to share the reviews, add them on your website, share them on social media and make a quick video of you talking about them.
Word of mouth is powerful. Positive feedback builds trust and serves as social proof for potential customers.
Promoting your Small Business In-person and Online
In the noisy and dynamic landscape of small business promotion, mixing in-person and online strategies is key to success.
The different avenues provides different opportunities and embracing them both will make a difference to the visibility and reach of your business.
Building genuine connections, whether face-to-face or virtually, is at the heart of a thriving small business.
Experiment with these strategies, measure what works for your unique business, and watch as your brand gains the recognition it deserves.
The Photography offering – Headshots, Personal branding & Photography for promoting Your Small Business In-person and Online
As a professional photographer in London alongside hosting the Small Business Network, Tooting, I take great joy from helping small business owners with their images.
A great headshot can make your online presence memorable, while personal branding photography tells your personal story in a way that resonates with your audience.
Both are very useful to have for In-person and Online marketing activities, at networking events or business meetings.
Alongside great visuals great copy is also important as that is the way to share your message and make clear the benefits to the customer from what you provide and how your services will help them.
To tackle both I am running a workshop (first time) on 31st January – Content Day for Small Businesses: photoshoot + content creation workshop.
This will be a great opportunity to have new images for the website, social media, or marketing materials and learn how to create engaging and compelling copy for your website, blog, or social media posts.
Tickets are £55 for the whole day and include a slot in the photoshoot part of the day and attendance in the content creation workshop.
To book tickets can be done via this link – Content Day for Small Businesses: Photoshoot + Content Creation Workshop