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The over 40s photography campaign

Campaigns Photographer | Laura Shimili Mears

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The Magazine that celebrates the over 40s campaign 2024 is now published!

It has been a labour of love! It has taken many hours, emails, phone calls & reminders of the reason why I started the campaign. 

The purpose of the campaign is to celebrate age as a gift, invite people to share their perspectives  but also to show that there is a different way.

The way of love and acceptance!

I collected the stories & created the magazine

After doing the photoshoots, I collected the stories & created the magazine which is now available to enjoy here – Over 40s Campaign Magazine. 

Screening of the photographs & stories.

The final celebration was the in-person event at an independent art gallery in central London, CasildArt gallery for the screening of the photographs & stories. The screening projection is available to watch below.

I am starting a new 2025 cohort for the over 40s Photography Campaign

Celebrating age as a gift 

Have questions? Let's chat
What if reaching a milestone is an opportunity to celebrate?

And the more years we add to our life, the more powerful (in our own terms) we become?

Turning 40 and 50 are milestones that are worth celebrating.

What if you chose to take your seat in the spotlight and tell your story? A milestone birthday photoshoot is a great way to do just that.

The mission of the over 40s photography campaign

Celebrate each and every one of you that have chosen to be part of this journey.

– Celebrate your life stories

– Celebrate your challenges

– Celebrate your achievements

– Celebrate who you are.

Spaces are limited - are you joining in?

The new campaign 2025, will start again from May 2024. 

You’ll walk away with modern portraits of you, a feature in the magazine of the campaign and an inviation for you and a guest at the final in-person event exhibition in Apirl 2025.

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over 40s photography campaign London - the making of the campaign since 2021
London Portrait Photographer creates authentic photographs for over 40s campaign

“That is a super power”

“Laura makes having your pictures taken feel much less of a chore. She also provides great photos. For those of us who do not consider ourselves photogenic, that’s a super power.” Jodie Greer.

Portrait Photographer creating unique portraits in London

“Laura made me feel incredibly comfortable from the moment I met her. She is a fabulously talented photographer. I absolutely loved my images. She also helped to manage my anxiety and put me at ease. Truly a flawless experience; thank you so much Laura!” Margaret Reiser, Sage Consulting.

over 40s photography campaign London - the making of the campaign since 2021

“I simply want the world to know”

“I want to share with the world that my 40s have been the best phase of my life!
I am at a state of peace with myself and I embrace my life and my age as a gift to be enjoyed.
Don’t be afraid, 40s are truly a good place to be!” Anu London.

What is the value of the over 40s campaign?

The value of the campaign is multi-fold.

You build a strong profile with the help of modern portraits.

A profile in digital and in print and the opportunity to share your story & your journey to inspire others through the magazine and the group of the campaign.

Plus the opportunity to connect with like-minded people who are reinventing themselves.

To take part in the campaign is £350

  1. Hair and make-up
  2. Two-three hours photoshoot and all of the below.
  3. Styling advice & my guidance
  4. Three final retouched portraits of your choice, digital and printed.
  5. A magazine with your personal feature
  6. Exhibition event to celebrate in person the end of the campaign.
Have questions? Let's chat!

More details about the over 40s photography campaign

What happens during each of the steps.

What is included?

Pre-shoot Zoom consultation

During this session, we will design your photoshoot.

We will discuss the details, looks, outfits to bring on the day.

Bespoke photoshoot session

The photoshoot will take place in my studio, in Tooting Bec, and I will photograph you in up to 5 looks on the day.

It is my job to be certain you are 100% comfortable with how you sit, stand and pose and the looks you are going for, so that you can truly enjoy every moment of the experience.

Professional makeup | My help with Styling and wardrobe

We will start the morning of your shoot with one of our professional makeup artists. She will give you professional makeup (included in the service fee) that will help you relax. We want you to feel and look great. The make-up artist will also be on hand to help you choose your first outfit choice for the shoot.

Print and digital images

Included in the session fee are three (3) digital images of your choice and 1, 8×10 printed portrait matted and ready to frame. 

Viewing Session

After the photoshoot, we will arrange for a Zoom session to view all your beautiful portraits.

You will be able to choose your 3 images that are included and there will be an opportunity to select and purchase more images if you wish.

I will share with you in advance the collections an pricing s you know what is involved. There is no pressure or obligation to purchase additional images however, be prepared to love all of them.

Collections start from £300 for 3 professionally edited portraits and go up from there.

Magazine & Gallery night

At the conclusion of the over 40 project there will be a gallery night exhibition with images of everyone displayed. 

To support the gallery night, I want you to bring your friends and come together to celebrate everyone that has participated in the project.

Every participant will be included in the ‘Over 40s campaign magazine” with a personal feature. 

40 over 40 campaign, celebrate your 40s
40 over 40 campaign, celebrate your 40s
Gallery night event

How to be a part of the campaign?

Simply fill-in the contact form to reserve your space on the project.

I will be in touch once I have received your submission.

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FAQs about the campaign and photoshoot

I have put together the answers to some frequently asked questions about the campaign, read them below.

Read FAQs

Testimonials

“I bought a over 40 package as a gift for my brothers 40th birthday after seeing an offer for it on social media. He has been away from the UK for a number of years and returned for a new job, this I thought definitely warranted a fresh new professional look to celebrate the occasion. The feedback I received from my brother was brilliant, he absolutely loved Laura’s approach. She helped to loosen him up and get him relaxed which doesn’t happen often. The results were some truly brilliant looking professional photos perfect for his new senior position. I couldn’t recommend Laura any higher, she’s a great photographer and her range of packages leave for lots of variety.”

Stephen Ideh

“I had a brand photoshoot with Laura and from the very beginning of our initial call she was professional.She helped and guided me to pick clothes and colors that suited me.On the actual day, she was welcoming and we had so much fun taking those gorgeous, pictures. I will recommend Laura to anyone looking to have quality and professional photos taken.”

Beatrice Anim

“Laura is a great photographer. I had an amazing experience having a portrait shoot. Afterwards, I had a large selection of images to choose from, including the best photo ever taken of me. Thank you Laura!”

Johanna, London

“Laura makes having your pictures taken feel much less of a chore. She also provides great photos. For those of us who do not consider ourselves photogenic, that’s a super power.”

Jodie Greer

“Laura made me feel incredibly comfortable from the moment I met her. She is a fabulously talented photographer. I absolutely loved my images. She also helped to manage my anxiety and put me at ease instantly. Truly a flawless experience; thank you so much Laura!"

Margaret Reiser

Sage Consulting

Why you should be part of the over 40 campaign

  1. Self-Love – To learn that self-love is necessary.
  2. Inspire Others – To be a torch bearer for other women and men who do not feel they measure up.
  3. Embrace Your Body – To embrace your body. Every curve, every mark, every line.
  4. To have fun – Creating with you being in the center of attention for once. 
  5. Create assets – For your family, your work, your business. 

 

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Register your interest for a place on the over 40 campaign

Use the form below to reserve your space in the project. I will be in touch as soon as I receive your submission.

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