Campaigns Photographer | Laura Shimili Mears
The Over 40s Photography Campaign
The over 40s campaign celebrates age as a gift and opportunity
The over 40s campaign was the fruit of 2 years of work, photographing a group of women and men over the age of 40.
They took part in an experience photoshoot as a way to celebrate their age and their lives.
Part of the campaign was collecting their stories and life lessons, which together with the photographs turned into a beautiful magazine and an in-person in London, exhibition event that celebrates the campaign.
The exhibition screening was hosted at an art gallery in London, Casildart Gallery on Connaught Street and it was a gathering of campaign participants, family, friends and clients. A great day to remember and to celebrate.
The whole campaign has been for me a labour of love, first doing the photoshoots in a way that was empowering and allowed people to feel comfortable and at ease so they could open up.
After the photoshoots we did the viewings for each person where they got to see their images and select the ones they wanted to keep for themselves.
Then followed the process of putting together the magazine with the stories and the interviews.
Last stage was the in-person event which was fun to organise and host as I got to see most of the participants in person again with one of their guests. As well as clients and friends and family.
The purpose of the campaign was to celebrate age as a gift, invite people to share their perspectives but also to show that there is a different way.
The way of love and acceptance!
And I think that we acheived that as a collective, in the magazine and during the final celebratory event.
The over 40s Campaign Exhibition Event in London
The projection at the exhibition with the photographs and stories
Over 40s Photography Campaign Magazine
The stories & photographs are available to enjoy in the Over 40s Campaign Magazine.
The magazine was a highlight as it really tells the story and life lessons of all participants in the campaign.
Learning from others and their life stories is powerful to inspire us.
Over 40s Magazine by Laura Shimili
I am passionate about creating similar campaigns to highlight talent, age & diversity. Get in touch if you’d like to discuss a campaign for your company.
“That is a super power”
“Laura makes having your pictures taken feel much less of a chore. She also provides great photos. For those of us who do not consider ourselves photogenic, that’s a super power.” Jodie Greer.
“Laura made me feel incredibly comfortable from the moment I met her. She is a fabulously talented photographer. I absolutely loved my images. She also helped to manage my anxiety and put me at ease. Truly a flawless experience; thank you so much Laura!” Margaret Reiser, Sage Consulting.
“I simply want the world to know”
“I want to share with the world that my 40s have been the best phase of my life!
I am at a state of peace with myself and I embrace my life and my age as a gift to be enjoyed.
Don’t be afraid, 40s are truly a good place to be!” Anu London.
What is the value of the over 40s campaign?
The value of the campaign is multi-fold.
You build a strong profile with the help of modern portraits.
A profile in digital and in print and the opportunity to share your story & your journey to inspire others through the magazine and the group of the campaign.
Plus the opportunity to connect with like-minded people who are reinventing themselves.
More details about the over 40s photography campaign
What happens during each of the steps.
What is included?
Pre-shoot Zoom consultation
During this session, we will design your photoshoot.
We will discuss the details, looks, outfits to bring on the day.
Bespoke photoshoot session
The photoshoot will take place in my studio, in Tooting Bec, and I will photograph you in up to 5 looks on the day.
It is my job to be certain you are 100% comfortable with how you sit, stand and pose and the looks you are going for, so that you can truly enjoy every moment of the experience.
Professional makeup | My help with Styling and wardrobe
We will start the morning of your shoot with one of our professional makeup artists. She will give you professional makeup (included in the service fee) that will help you relax. We want you to feel and look great. The make-up artist will also be on hand to help you choose your first outfit choice for the shoot.
Print and digital images
Included in the session fee are three (3) digital images of your choice and 1, 8×10 printed portrait matted and ready to frame.
Viewing Session
After the photoshoot, we will arrange for a Zoom session to view all your beautiful portraits.
You will be able to choose your 3 images that are included and there will be an opportunity to select and purchase more images if you wish.
I will share with you in advance the collections an pricing s you know what is involved. There is no pressure or obligation to purchase additional images however, be prepared to love all of them.
Collections start from £300 for 3 professionally edited portraits and go up from there.
Magazine & Gallery night
At the conclusion of the over 40 project there will be a gallery night exhibition with images of everyone displayed.
To support the gallery night, I want you to bring your friends and come together to celebrate everyone that has participated in the project.
Every participant will be included in the ‘Over 40s campaign magazine” with a personal feature.
How to be a part of the campaign?
Simply fill-in the contact form to reserve your space on the project.
I will be in touch once I have received your submission.
FAQs about the campaign and photoshoot
I have put together the answers to some frequently asked questions about the campaign, read them below.
Testimonials
“I bought a over 40 package as a gift for my brothers 40th birthday after seeing an offer for it on social media. He has been away from the UK for a number of years and returned for a new job, this I thought definitely warranted a fresh new professional look to celebrate the occasion. The feedback I received from my brother was brilliant, he absolutely loved Laura’s approach. She helped to loosen him up and get him relaxed which doesn’t happen often. The results were some truly brilliant looking professional photos perfect for his new senior position. I couldn’t recommend Laura any higher, she’s a great photographer and her range of packages leave for lots of variety.”
“I had a brand photoshoot with Laura and from the very beginning of our initial call she was professional.She helped and guided me to pick clothes and colors that suited me.On the actual day, she was welcoming and we had so much fun taking those gorgeous, pictures. I will recommend Laura to anyone looking to have quality and professional photos taken.”
“Laura is a great photographer. I had an amazing experience having a portrait shoot. Afterwards, I had a large selection of images to choose from, including the best photo ever taken of me. Thank you Laura!”
“Laura makes having your pictures taken feel much less of a chore. She also provides great photos. For those of us who do not consider ourselves photogenic, that’s a super power.”
“Laura made me feel incredibly comfortable from the moment I met her. She is a fabulously talented photographer. I absolutely loved my images. She also helped to manage my anxiety and put me at ease instantly. Truly a flawless experience; thank you so much Laura!"
Why you should be part of the over 40 campaign
- Self-Love – To learn that self-love is necessary.
- Inspire Others – To be a torch bearer for other women and men who do not feel they measure up.
- Embrace Your Body – To embrace your body. Every curve, every mark, every line.
- To have fun – Creating with you being in the center of attention for once.
- Create assets – For your family, your work, your business.
Register your interest for a place on the over 40 campaign
Use the form below to reserve your space in the project. I will be in touch as soon as I receive your submission.